01
A new foreign market
Europe → North America or the other way round. One concrete market at a time, not a whole continent at once: the message, the channels and the budget focused where traffic actually converts.
Fractional / interim commercial director for D2C brands
Revenue growth doesn't have to dilute profitability. It can strengthen it.
I structure whatever is actually driving your growth – a new sales channel, a new foreign market or a pricing overhaul – so that it turns into real margin, company value and capital efficiency.
In many companies the problem isn't a lack of sales. It's the lack of structure that lets scale become leverage – especially when a D2C brand opens a second channel: B2B and wholesale, or a new market abroad.
Services
Where I help
02
B2B and wholesale alongside D2C
Retail and distribution partners without cannibalising your own store. I design the function – strategy, process, margin model, targets – and place a capable Head of B2B Sales in it.
03
Pricing and margin discipline
Revenue grows, margin doesn't. A price architecture across channels and markets that protects margin as you scale.
Also: moving customer service to an outsourced model that scales with sales, and an ongoing fractional commercial director role for companies whose revenue grows faster than their margin.
Track record
Proof, not promises
As head of commerce at a European consumer electronics brand (marketing, B2B sales, customer service), I built and led a team that:
- tripled sales two years in a row,
- cut the marketing and sales cost per unit of revenue more than fivefold,
- in year one, delivered the biggest product launch in the company's history while the core business doubled without any new product – by sharpening the message and shifting budget to the highest-converting markets: the US (now its largest market), the UK, Germany and the Netherlands,
- built a B2B/wholesale channel from a handful of test orders to partners in more than a dozen countries – from x-kom in Poland to Best Buy Canada – more than tripling B2B revenue in its third year, without slowing D2C,
- took a Kickstarter-launched E Ink phone into retail in over a dozen countries – well over ten times more people own it than backed it,
- moved customer service from a small in-house team to a fully outsourced process that handles twice the ticket volume with no new hires and the same cost per ticket.
Engagement
How I work
Hand in hand with the CEO
I work directly with the CEO and leadership team, drawing on years as a sales leader reporting to the CEO.
Fractional or interim
Typically one to two days a week, or a defined interim mandate of a few months – with time reserved for your company.
Change, not a slide deck
I don't stop at a recommendation. I build the system, make sure the right roles are filled with capable leaders, then hand it over.
Next step
Book a 30-minute call
We'll look at where your business stands, where the biggest profit levers are, and which one is worth pulling first. No pitch, no obligation – you'll leave with at least one concrete next step.
Prefer email? [email protected]